Would you like to receive the Big 3?

Jul 14, 2020 | LinkedIn, Marketing, Social Media Tips

The Big 3 – July 14th 2020

The Big 3 newsletter gives 3 clear, simple and powerful ideas each week.

It shouldn’t take more than a couple of minutes to read but will give you more than a week’s worth of insight. I want this to be the most valuable email in your inbox.

So here goes – 1 big piece of advice for LinkedIn, 1 question to help you level up your business and 1 idea from a business icon.

Guide to LinkedIn hashtags1| Big piece of advice

Which hashtags are most effective for my business?

If you’re wondering which are the best hashtags to use here, you’ll have found that finding them is trial and error as LinkedIn does not have a tag “leaderboard” nor does it have a search function and there aren’t apps to do this.

Hashtags are not only for your content to be found a lot easier and pushed out further by LinkedIn, it’s for you to find similar content just as easily.

We’ve done some in-depth research on this and produced both a pdf of the best hashtags for the following industries: Finance (financial services/fintech), Property, Law and Recruitment.


2| Big question

How are you using the Pareto principle today?

The Pareto principle is a powerful one. It says that 80% of your success is likely coming from only 20% of your effort. And 80% of your effort is only yielding 20% of your success.

Take some time today to look at all areas of your business and ask ‘which of my investments (time/money) is yielding the least results for the most effort?’

Then stop doing it.

3| Big idea

“Your personal experiences make up maybe 0.00000001% of what’s happened in the world but maybe 80% of how you think the world works… We’re all biased to our own personal history.”.

Morgan Housel

It’s worth asking – how could your personal history be blinding you to making the right decisions today? Look for bias, work to remove it. 

Until next week,

Melanie Goodman

If you like this content and would like to subscribe to our newsletters, please click here

How to Leverage LinkedIn in 20 Minutes a Day

How to Leverage LinkedIn in 20 Minutes a Day

This article was first published in The Entrepreneur on July 7th 2020 You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start...

Why Macroeconomics Matters in your Marketing?

Why Macroeconomics Matters in your Marketing?

Marketing is built on consumer insights i.e. identifying the consumer’s needs and motivations and building a relationship that results in a purchase as well as their endorsement. Hence, every marketer studies their consumer’s behaviour. Usually, small businesses learn...