LinkedIn is the go-to for anything and everything related to business on the internet. The platform allows you to establish a digital footprint and highlight your professional experiences on your profile which could double as your online portfolio.
If you want to make a name for yourself in the professional world, regardless of the field you work in, you ought to be on LinkedIn. According to Omnicore, there are currently 590 million LinkedIn users. By publishing compelling articles on the site, you can get your name out there and expand your reach by thousands.
Top 10 tips for Publishing Articles that Expand Your Reach on LinkedIn
1. Keep your Titles Short and Sweet
Shorter titles are catchier and far easier to remember. They also perform better. According to an infograph released by OkDork, titles between 40-49 characters in length tend to accumulate the most views. Show, don’t tell. Save your words for the bulk of your posts and let the articles speak for themselves!
2. Write Longer Articles
Although shorter titles perform better, articles between 1,900 – 2,000 words far outperform their shorter counter parts.
3. Divide Your Articles into Multiple Sub-sections
Dividing your article into multiple subsections increases the readability of your article. It also gives readers the option to skim for the main ideas and most interesting talking points throughout the post.
Additionally, research found articles with five, nine, and seven headings are more popular than all other posts on LinkedIn.
4. Write Articles that are Easy to Read
Writing longer articles doesn’t mean writing more scholarly, academic, or complex articles. While you could certainly cover a complex topic, keep it as easy to read as possible. Using too much jargon could confuse your readers, quickly losing their interest. Articles that are of an easy to moderate reading level attract the most attention.
The Flesch-Kincaid Reading Ease test is a method for evaluating the readability of English text. A score of 65 is deemed as the “standard” reading level. A score of 80-89 is considered “easy” and comprehensible to even 11-year-olds.
5. Keep Your Content Relevant
Keep your content relevant to your audience. For example, if you’re a doctor looking to make a name for yourself in the medical community, write articles about the latest trends, discoveries, and innovations in healthcare.
Different post types also tend to fare better on LinkedIn. In an analysis for 3,000 LinkedIn articles, How-Tos and Lists had more views than any other kind of post. Question posts, on the other hand, were not as popular.
6. Keep Your Tone Neutral
It’s perfectly normal to feel excited while writing and want to evoke the same enthusiasm in your readers. However, the average LinkedIn user isn’t looking for content that will amp them up. Articles that take a more neutral stance are actually far more popular than positive and negative posts.
7. Add Images to Your Article
If a user opens your article only to find a wall of text (despite longer posts performing better), they may click away before even bothering to read the first sentence. Embedding images throughout your article makes it more interesting, naturally breaks up your post into different sections, and helps the reader visualize what you’re talking about. Posts on LinkedIn with eight images tend to outperform all other posts.
8. Avoid Adding Videos to Your Article
Although YouTube videos could be an even better way for readers to visualize your content than an image, it turns out posts with other multimedia assets don’t do as well as other articles on LinkedIn. They may also distract your reader, encouraging them to binge-watch the videos that are recommended afterwards rather than reading the rest of your article.
9. Publish Your Article During Peak Times
Every website has various peak times in which there are more active users on than at any other given time. It’s not uncommon for a platform to have multiple peak times throughout the day, or even just a peak day during the week.
LinkedIn is a platform targeted towards professionals, so it’s only natural that their peak time is during work hours. According to an infographic released by Oberlo, LinkedIn is most active between 10-11 am on Tuesday-Thursday. It is at its absolute lowest level of activity on weekends. Articles published on Thursdays tend to get more views than articles published on any other day of the week.
10. Spread the Word
Although you’re publishing content on LinkedIn to expand your reach, you can take it a step further by promoting your article on other social media platforms such as Twitter or Facebook. You can use hashtags to increase the likelihood that another user will stumble upon your post and share it with their followers.
Unsurprisingly, posts with the most views also have the most Tweets about them.
LinkedIn is a platform for professionals that allows you to establish your digital footprint, highlight your accomplishments, and make a name for yourself in your field of work. By keeping your titles short and your articles long, properly formatting your content, publishing your article during peak times, and spreading the word, you can successfully tap into the market of LinkedIn’s 590 million users.
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