How to Spot Fake Profiles on LinkedIn

How to spot fake profiles on LinkedIn Do you take offence when a cashier holds up your money against the light and looks at it like it’s fake? Sadly, counterfeit notes are rampant. We are surrounded by “fake” – fake money, friends, love, relationships, and the latest in a long line of fakes is fake profiles. […]

What Media Do you Really Need to be Seen here?

What is this “Rich Media” that they speak of? Do you need it to boost your LinkedIn profile? Rich media is any form of digital content which allows users to interact and engage with it i.e. direct links, pop-ups, audio files, videos, power-point presentations, images etc. By this definition, a LinkedIn Profile has many features that […]

How Should Small Businesses (SMEs) Leverage LinkedIn in 2021?

According to Statista’s 2019 report, there were 25.1 million small- and medium-size businesses in the European Union in 2018. Unfortunately, like many SMEs, only half will survive after five years. Scared? Don’t be. To ensure that your small company continues to thrive, try taking advantage of the various ways that LinkedIn can help develop your business. As one of […]

Why Bother? Is LinkedIn Organic Reach Now an Impossibility?

In days gone past, LinkedIn was heaven for people who were creating interesting, premium-quality content and they were able to generate millions of views with their LinkedIn posts. However, still members were using LinkedIn only as a CV database to find and be found. It was not the social media of choice…for social. So LinkedIn […]

Do You Really Need to Niche?

HOW TO FIND YOUR NICHE AS A FINANCIAL ADVISOR Financial advising is a growing sector with more people opting to offer personalised and comprehensive wealth management services. As a consequence, the competition in this industry has grown fierce making it more difficult to differentiate between professionals who are offering similar substantive services. Clients will remain […]

How the Humble Tips Booklet has Become a Thing of Glory

Everyone likes tips. Especially effective tips. Before the days of social media, if you went to a seminar you may be given a Tips Booklet to take away. You’d throw it in your in-tray and refer to it from time to time. What did you receive?  Top 10 ways to…  Effective ways to […]

How to increase brand awareness and drive website traffic without sending a single message

In today’s virtual world, brand presence and user engagement is a key driver for business growth. With the rise of social media, traditional marketing methods are making way for a digital marketing revolution. One needs to clearly understand the effectiveness of each social media platform for deriving better results. In most cases, popular social media […]

6 Steps to Future-Proof Your Business Using LinkedIn Marketing

PUBLISHED 9/12/20 Market leaders have capitalised on digital marketing since the early 90s, but the current level of awareness toward the use of online tools for marketing has been unprecedented — here in Europe and elsewhere around the globe. The first half of 2020 has habituated many people to include online interactions and transactions in […]

I’m An Advisor – How Can I Launch An Effective Networking Strategy in 48hrs?

I know that entering the digital sphere and promoting your brand (whether that be brand You or your company) can be daunting, especially when you don’t have any prior experience. Use this article as a crib sheet – I’ve made it easy for you to get online, connect with potential clients and take your business […]

How Can Financial Advisors Use LinkedIn To Their Advantage?

How Can Financial Advisors Use LinkedIn To Their Advantage? LinkedIn can be a potent tool for financial advisors. Most buyers turn to LinkedIn when looking for information on service providers. Often touted as the business social media platform, LinkedIn has constantly been adding new and advanced features. These features are attractive to clients and offer […]