Nov 12, 2018 | Marketing, Social Media Tips
As 90% of my clients are in the wealth management and financial services space, I am frequently asked how to connect with High Net Worth Individuals (HNWIs) (and Ultra High Net Worth Individuals – UHNWIs). Of course we can find them but equally important is...
Sep 17, 2018 | Law and Finance, Social Media Tips
We’re all fully aware of the fact that the financial service industry is a highly-regulated environment, making it more difficult for banks and other financial institutions to fully embrace social media marketing. With the proper understanding of these...
Sep 15, 2018 | LinkedIn, Social Media Tips
For those of you who think Hashtags are just for your teenage kids, I’ll begin by defining what a hashtag is and how to effectively use hashtags on LinkedIn. First, it is a designator, added to an article or post that identifies the topic. On LinkedIn, you can...
Aug 8, 2018 | Marketing, Social Media Tips
You will have an array of different clients no matter what kind of service or product you provide. Their united requirement is the need to know what you offer as a company and why they should choose you over the competition. Aside from this, the client is looking for...
Mar 22, 2018 | B2B, Social Media Tips
It’s obvious why large B2C companies are using social media as they can directly advertise their products to customers but what about if your company works mainly B2B? There are still convincing reasons why social media is relevant and crucial to you growing your...
Feb 17, 2018 | Law and Finance, Social Media Tips
Many firms are sceptical regarding the profitability of SMM. The statistics, however, illustrate a different picture According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts...
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