Why Macroeconomics Matters in your Marketing?

Why Macroeconomics Matters in your Marketing?

Marketing is built on consumer insights i.e. identifying the consumer’s needs and motivations and building a relationship that results in a purchase as well as their endorsement. Hence, every marketer studies their consumer’s behaviour. Usually, small businesses learn...
LinkedIn Tips to Build Buyer Personas

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you...