LinkedIn Tips to Build Buyer Personas

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you...
Your LinkedIn Network and the Degrees of Connection

Your LinkedIn Network and the Degrees of Connection

Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six...