How to Leverage LinkedIn in 20 Minutes a Day

This article was first published in The Entrepreneur on July 7th 2020 You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start generating new business and promoting yourself. LinkedIn is […]

Would you like to receive the Big 3?

The Big 3 – July 14th 2020 The Big 3 newsletter gives 3 clear, simple and powerful ideas each week. It shouldn’t take more than a couple of minutes to read but will give you more than a week’s worth of insight. I want this to be the most valuable email in your inbox. So here goes – 1 […]

LinkedIn for Family Offices: An Effective Tool for Reputation Management

Why Now? The Coronavirus pandemic has accelerated impending changes in many institutions and systems across the world and Family Offices are no different. Today, we are finding that wealthy families have realised the importance of fostering a good reputation: A poor reputation can expose family offices to disclose family and personal information to the risks of […]

Have you Selected the Correct Industry from the LinkedIn Industry List?

Have you selected the correct option from LinkedIn’s industry sector list on your LinkedIn profile? Before you leap and tick that box, remember that selecting the option from LinkedIn’s correct industry sector list can help you be found for the right jobs by recruiters if you’re using the platform to job hunt. Doing so can […]

LinkedIn Marketing For The Property Industry

Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1.      Commercial properties have dropped in rental income, property valuations for sale as well as debt financing. 2.      Securitised commercial property had a double jolt […]

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you already have an understanding of your client and you know how to identify […]

Your LinkedIn Network and the Degrees of Connection

Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six Degrees of Kevin Bacon” and avid readers of LinkedIn […]

Do You Really Know How Well Your Company Page is Doing?

Company Page Analytics: Assess your Page Performance LinkedIn Company Page Analytics are very useful in improving your page performance and shortlisting prospects. Even as a basic member, the Admin Center gives you access to the following data for the last 30 days (with respect to midnight of the previous day): 1.      Visitors: LinkedIn Members who have visited […]

Best Practices for LinkedIn Social Selling for Financial Services & Beyond

When it comes to Social Selling stats, you may see plenty of promising numbers for the World, US, Canada, India, EU and China, but don’t be disheartened. Even if you are targeting the UK, you have many reasons to engage on LinkedIn for social selling: As of August 2019, 75.6% of the UK’s working population […]

Lies And Damn Lies About LINKEDIN GROUPS

A Macro Guide to LinkedIn Groups LinkedIn Groups are dead. LinkedIn Groups are pointless. Wrong. Just plain wrong. LinkedIn Groups are highly under-utilised and when you review them or join them, you might come across many groups with huge member count but negligible engagement. Don’t lose heart and take a closer look. It won’t be […]