Should You Pay for a Premium LinkedIn Account in 2023?
Welcome to The Link Tank™ newsletter. For those of you who have recently subscribed, welcome to The Link Tank; my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! While firms are deciding what and where to invest, you may be […]
CEO Profiles Drive Business Growth
This article appears in our Q3 2022 issue of Finance Transformation Magazine. To download the issue, click here Melanie Goodman, Founder of Trevisan, an award winning LinkedIn Consultancy supporting leaders in the Financial and Legal Sectors, explains how a CEO can better leverage LinkedIn to help grow their business. While it is common knowledge that you can […]
How to Leverage LinkedIn in 20 Minutes a Day
This article was first published in The Entrepreneur on July 7th 2020 You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start generating new business and promoting yourself. LinkedIn is […]
Would you like to receive the Big 3?
The Big 3 – July 14th 2020 The Big 3 newsletter gives 3 clear, simple and powerful ideas each week. It shouldn’t take more than a couple of minutes to read but will give you more than a week’s worth of insight. I want this to be the most valuable email in your inbox. So here goes – 1 […]
LinkedIn for Family Offices: An Effective Tool for Reputation Management
Why Now? The Coronavirus pandemic has accelerated impending changes in many institutions and systems across the world and Family Offices are no different. Today, we are finding that wealthy families have realised the importance of fostering a good reputation: A poor reputation can expose family offices to disclose family and personal information to the risks of […]
Have you Selected the Correct Industry from the LinkedIn Industry List?
Have you selected the correct option from LinkedIn’s industry sector list on your LinkedIn profile? Before you leap and tick that box, remember that selecting the option from LinkedIn’s correct industry sector list can help you be found for the right jobs by recruiters if you’re using the platform to job hunt. Doing so can […]
LinkedIn Marketing For The Property Industry
Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1. Commercial properties have dropped in rental income, property valuations for sale as well as debt financing. 2. Securitised commercial property had a double jolt […]
LinkedIn Tips to Build Buyer Personas
Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you already have an understanding of your client and you know how to identify […]
Your LinkedIn Network and the Degrees of Connection
Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six Degrees of Kevin Bacon” and avid readers of LinkedIn […]
Do You Really Know How Well Your Company Page is Doing?
Company Page Analytics: Assess your Page Performance LinkedIn Company Page Analytics are very useful in improving your page performance and shortlisting prospects. Even as a basic member, the Admin Center gives you access to the following data for the last 30 days (with respect to midnight of the previous day): 1. Visitors: LinkedIn Members who have visited […]