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How to Leverage LinkedIn in 20 Minutes a Day

This article was first published in The Entrepreneur on July 7th 2020 You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start...

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The Big 3 - July 14th 2020 The Big 3 newsletter gives 3 clear, simple and powerful ideas each week. It shouldn't take more than a couple of minutes to read but will give you more than a week's worth of insight. I want this to be the most valuable email in your inbox....

Why Macroeconomics Matters in your Marketing?

Marketing is built on consumer insights i.e. identifying the consumer’s needs and motivations and building a relationship that results in a purchase as well as their endorsement. Hence, every marketer studies their consumer’s behaviour. Usually, small businesses learn...
To pay or not to pay? That is the question

To pay or not to pay? That is the question

Research reveals that of 70% financial advisors are using social media for their marketing purposes, 90% use LinkedIn as their primary marketing platform. Research also reveals that one-third of such financial advisors generated $1 million or above in Assets Under...

Strategies for Asset Managers to Address New Challenges in the Market

Strategies for Asset Managers to Address New Challenges in the Market

The past decade has been a roller-coaster ride for the industry, especially with new transformations coming along the way. The industry has seen the rise of fund superstars Bill Miller, Bill Gross and Peter Lynch but it’s been facing an existential crisis for a while...

How I Improved My LinkedIn Content Creation In One Day

How I Improved My LinkedIn Content Creation In One Day

Creating content for online platforms is just like any other form of art and like all artists, content creators too have their share of ups and downs. If you have been creating content for a while now, you have surely experienced a writer's block of sorts every once...

Master your LinkedIn Messaging – Who, how and templates that convert

Master your LinkedIn Messaging – Who, how and templates that convert

Let's set the scene. You’re attending a networking event. There you meet a business executive you’d like to get to know. Perhaps you like the way he runs his business and want to run yours in the same way or perhaps he is a subject-matter expert in your field. Would...