Our Blog

LinkedIn Marketing For The Property Industry

Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1.      Commercial properties have dropped in rental income,...

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you...

Your LinkedIn Network and the Degrees of Connection

Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six...
Strategies for Asset Managers to Address New Challenges in the Market

Strategies for Asset Managers to Address New Challenges in the Market

The past decade has been a roller-coaster ride for the industry, especially with new transformations coming along the way. The industry has seen the rise of fund superstars Bill Miller, Bill Gross and Peter Lynch but it’s been facing an existential crisis for a while...

How I Improved My LinkedIn Content Creation In One Day

How I Improved My LinkedIn Content Creation In One Day

Creating content for online platforms is just like any other form of art and like all artists, content creators too have their share of ups and downs. If you have been creating content for a while now, you have surely experienced a writer's block of sorts every once...

Master your LinkedIn Messaging – Who, how and templates that convert

Master your LinkedIn Messaging – Who, how and templates that convert

Let's set the scene. You’re attending a networking event. There you meet a business executive you’d like to get to know. Perhaps you like the way he runs his business and want to run yours in the same way or perhaps he is a subject-matter expert in your field. Would...

Why LinkedIn and Facebook Groups Are Actually Indispensable

Why LinkedIn and Facebook Groups Are Actually Indispensable

Today I talk about why LinkedIn and Facebook groups are actually indispensable and how you can use them for your business. If you would like to download a copy of my new LinkedIn and Facebook URL handbook, the purchase link is as follows: https://lnkd.in/egrp8F3 This...

Shhh – Why Noone in Finance is Talking about Growth Hacking

Shhh – Why Noone in Finance is Talking about Growth Hacking

Many of you won't even know what growth hacking is and it conjures up something illicit, dirty and ugly. Growth hacking, a recent brand growth concept, is the method of achieving accelerated growth through the application of different marketing techniques. Growth...