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LinkedIn Marketing For The Property Industry

Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1.      Commercial properties have dropped in rental income,...

LinkedIn Tips to Build Buyer Personas

Marketing always stresses the fact that you must identify the right prospects and understand their needs. But how would you do that? You will have to understand their motivation and their decision-making process. As a service provider or small business owner, you...

Your LinkedIn Network and the Degrees of Connection

Have you ever heard of the concept “Six Degrees of Separation”? Proposed way back in 1929 by Frigyes Karinthy, the idea has popped up repeatedly in social and social media dialogues. People from the 90’s may recognise it from films; early 2000’s may see it as “Six...
Do You Really Know How Well Your Company Page is Doing?

Do You Really Know How Well Your Company Page is Doing?

Company Page Analytics: Assess your Page Performance LinkedIn Company Page Analytics are very useful in improving your page performance and shortlisting prospects. Even as a basic member, the Admin Center gives you access to the following data for the last 30 days...

Lies And Damn Lies About LINKEDIN GROUPS

Lies And Damn Lies About LINKEDIN GROUPS

A Macro Guide to LinkedIn Groups LinkedIn Groups are dead. LinkedIn Groups are pointless. Wrong. Just plain wrong. LinkedIn Groups are highly under-utilised and when you review them or join them, you might come across many groups with huge member count but negligible...

Easy LinkedIn SEO Strategies for (non-tech) professionals

Easy LinkedIn SEO Strategies for (non-tech) professionals

Whether it is a caution or a compulsion, professionals are either on leave or working from their homes. Companies have opted to delay or do-away with in-person interviews. Businesses have taken a hit and they need to recover as well as acquire new clients. In these...

To pay or not to pay? That is the question

To pay or not to pay? That is the question

Research reveals that of 70% financial advisors are using social media for their marketing purposes, 90% use LinkedIn as their primary marketing platform. Research also reveals that one-third of such financial advisors generated $1 million or above in Assets Under...