Blog
2019’s Biggest Social Media Trends to date and How You Can Apply Them to Your Business
Every year, social media trends change. This year, we have seen some new and not-so-new trends that businesses must incorporate. Here are four social media trends and tips for businesses to leverage these trends for maximum benefit. Trend 1 – Facebook still rules as...
Fintech – Who to Follow on LinkedIn in 2019
The world of fintech has expanded exponentially over the last few years. Innovations and digital transformations have expanded fintech into areas that were, in the not-so-distant past, unheard of. LinkedIn’s new algorithm has ensured that those who were not visible as...
The top finance and wealth events 2019/20
As the wealth management sphere is becoming broader and more diverse, it pays to be forward-thinking and attend conferences and other events both within and beyond the expected family office ones. According to the AMEX Global Meetings & Events Forecast...
How To Drive Traffic To Your Website Via Linkedin
Of the many paths taken by marketing departments to boost traffic to their websites, LinkedIn is one of the most travelled. This is especially true for B2B marketeers for whom Facebook, Twitter, are Instagram are not exactly the right channels to connect with their...
5 Ways to Optimize and Accelerate Your LinkedIn Company Page in 2019
The latest 2019 LinkedIn statistics support the importance to companies of having a well-established presence on LinkedIn: LinkedIn has more than 30 million companies on its platform. LinkedIn is almost three times (277 percent) more effective in generating leads than...
Followers v. Connections Who wins? You decide
This article folows on from my post last week where I said that I would explain the follower / connection concept in more detail: There's a HUGE difference between a LinkedIn follower and a connection Connections are two people who have Connected on LinkedIn and a...
5 LinkedIn Marketing Tips That Will Help you Build Your Strategy
80% of B2B leads are from LinkedIn - FACT 46% of social media traffic that comes to B2B businesses is from LinkedIn - FACT From the stats, you can safely assume that having an active presence on LinkedIn is essential for B2B businesses. Has Q2 of 2019 come around and...
Top 10 Tips For Publishing Articles Which Expand Your Reach On LinkedIn
LinkedIn is the go-to for anything and everything related to business on the internet. The platform allows you to establish a digital footprint and highlight your professional experiences on your profile which could double as your online portfolio. If you want to make...
How to Create and Optimise a Company Page on LinkedIn in 2019
LinkedIn is a professional networking platform for job seekers, employees, and professionals. Most prospective employees visit a company’s page on LinkedIn to learn more about them — the type of business it is and their history, values and goals. It is for this...
5 Tools that Will Help You Succeed on Social Media A.K.A “Tools Your Mum Could Use”
I hate wishy washy articles. You know, the ones that you think are going to give you useful pointers and then babble on in the abstract. In today's article, I'm going to tell you about 5 incredibly useful tools employed by social media experts but are extremely user...
Top 10 Tips for Publishing Articles that Expand Your Reach on LinkedIn
As you'll be aware, nowadays LinkedIn is the go-to for anything and everything related to business on the internet. The platform allows you to establish a digital footprint and highlight your professional experiences on your profile, which could double as your online...
The Major Challenges of Financial Services Marketing in 2019
In today’s world, having the right technical and financial knowledge is not enough. Professionals and accounting firms must also advertise their expertise constantly in order to attract customers and business clients. In this blog, we cover some of the major...
7 ways to increase your LinkedIn company page followers
1. Fully complete your LinkedIn company profile When your company profile is complete you maximise the chances of LinkedIn identifying search-related keywords in your profile. Fully completed company profiles are more likely to rank over partially finished ones. NB....
Are you “seeking new opportunities”? The Best Ways To Improve Response Rates On LinkedIn for 2019
LinkedIn has become the center of recruitment and talent hunt online. It has more than 300 million active profiles and over a million recruiters. Professionals find it much easier to build their business networks and stay in touch with each other through this...
Don’t be a trailing spouse, be a trailblazer…
"What brings you to Switzerland?" "My husband's job ... " Recognize this conversation? If you're a trailing spouse, you certainly will as you'll have had it at least 35 times in the first 30 days of your arrival and will continue to have the same for the duration of...
Finding HNWIs
As 90% of my clients are in the wealth management and financial services space, I am frequently asked how to connect with High Net Worth Individuals (HNWIs) (and Ultra High Net Worth Individuals - UHNWIs). Of course we can find them but equally important is making...
With GDPR Disrupting Email Marketing, LinkedIn Is the Best Alternative
For those that may have tried to avoid the elephant in the room, the General Data Protection Regulation (GDPR) is a comprehensive data protection law issued by and directed toward the European Union (EU). It came into effect in May 2018 and aims to provide better data...
How to Effectively Use LinkedIn to Find Your Next Job
LinkedIn is a favorite social media network for 87% of recruiters who want to evaluate potential candidates before hiring. By comparison, the next in line are Facebook and Twitter with 43 and 22 percent, respectively. And in this ever more digital world, having a...
How to Design a Social Media Strategy for a Finance Business?
We're all fully aware of the fact that the financial service industry is a highly-regulated environment, making it more difficult for banks and other financial institutions to fully embrace social media marketing. With the proper understanding of these regulations and...
Hashtag Shmashtag – How do Hashtags Work?
For those of you who think Hashtags are just for your teenage kids, I'll begin by defining what a hashtag is and how to effectively use hashtags on LinkedIn. First, it is a designator, added to an article or post that identifies the topic. On LinkedIn, you can search...
Top 6 Marketing Strategies For Financial Services
Having a well thought out strategy is vital for marketing to be effective. The best thing you can do is know your client and understand their needs to cater to them adequately. To overcome any pre-conceived thoughts and potential distrust the client may have may have,...
Quick Guide: How To Engage With Your Ideal Client Through Social Media
You will have an array of different clients no matter what kind of service or product you provide. Their united requirement is the need to know what you offer as a company and why they should choose you over the competition. Aside from this, the client is looking for...
How to Increase the Quality of Your Network in 24hrs on LinkedIn – Essential Tips:
#MyLinkedInStory Three months ago I realised that to be the top LinkedIn consultant in Switzerland, I needed to connect to the best influencers in the industry and to learn from them – thanks #Dennis Koutoudis and #Josh Fetcher!. I regularly share the tips that I’ve...
The Top 30 Industry Awards for Financial Advisers & Wealth Planners 2018
We pride ourselves on successfully promoting our clients' brands on a daily basis via social media channels but always try to think out-the-box and provide a value-added service. In today's competitive market we appreciate that for #financialadvisors differentiation...
6 Online Marketing Tips for Law Firms
Although the most cautious of my clients, #lawyers are increasingly embracing #socialmediamarketing as they discover the benefits of both their clients reading their commentaries and of receiving referrals from their industry associates: Content is king Both in terms...
Cut the Noise: How to Create High-Quality Content Your Clients Want to Read
With millions of pieces of new content being published and news articles being shared, the challenge to reach, and more importantly, TO keep your target audience can become almost overwhelmingly challenging. Wondering how to cut through the noise? Here are a few tips...
5 Great B2B Tips For Successfully Marketing Your Firm
It’s obvious why large B2C companies are using social media as they can directly advertise their products to customers but what about if your company works mainly B2B? There are still convincing reasons why social media is relevant and crucial to you growing your...
The Top 10 Benefits Of Social Media Marketing for Financial Services
Many firms are sceptical regarding the profitability of SMM. The statistics, however, illustrate a different picture According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts...
How to Tweet
Yes, it’s that simple. This article is going to explain Twitter in its most basic terms. Twitter can be wonderful, a place where news is broken, links are shared and lively discussion created and, or in the eyes of many, but, it is public. I’m often told by business...
General Data Protection Regulation (GDPR) requirements – signed, sealed, to be delivered.
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. However, as it contains some onerous obligations, many of which will take time to prepare for, it will have an...
How to Improve Your Firm’s Social Media Presence
Whether or not you wish to remain agnostic, social media is a religion of the modern world. Some people devote all their free time. Most businesses now recognise that it is an opportunity to use this fact to generate leads, attract more customers, improve customers’...
You’re Practicing In Law Or Finance And Your Firm Isn’t On Social Media? Why It Needs To Be…
1. A fast, cost effective channel of communication Using social media platforms such as Twitter, Facebook and LinkedIn provides a speedy and cheap way to keep in touch with clients and prospective clients, keep abreast of industry developments and see what your...