How to use LinkedIn to Recruit in the New Business Landscape

The #COVID19 pandemic has had an undeniable impact on businesses worldwide. While some businesses have shut down and some are struggling to survive, the pandemic has increased the demand of some service-oriented businesses – healthcare businesses and financial services being examples. Amidst their struggle to survive and move forward, businesses are also preparing for the […]

If You Want to be Successful You Need Recommendations that Deliver

HOW TO GET AND GIVE THE RECOMMENDATIONS YOU NEED Recommendations serve as an excellent and compelling podium, a place where you showcase your current accomplishments, the present feathers in your hat and an area from where future prospective buyers decide whether to hire your services. They are accreditation and validation of your work and, indirectly, […]

15 Proven Ways to Succeed with your Content Marketing on LinkedIn

From Lead Generation to Business Development and Customer Relationships – LinkedIn Works LinkedIn is a goldmine for qualified leads because it is the most trusted social network. In terms of numbers: 1.      It generates 277% more leads in comparison to other popular social media platforms like Twitter and Facebook. 2.      Its conversion rate is 3x the rate of competing ad platforms […]

How to Leverage LinkedIn in 20 Minutes a Day

This article was first published in The Entrepreneur on July 7th 2020 You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start generating new business and promoting yourself. LinkedIn is […]

Would you like to receive the Big 3?

The Big 3 – July 14th 2020 The Big 3 newsletter gives 3 clear, simple and powerful ideas each week. It shouldn’t take more than a couple of minutes to read but will give you more than a week’s worth of insight. I want this to be the most valuable email in your inbox. So here goes – 1 […]

Why Macroeconomics Matters in your Marketing?

Marketing is built on consumer insights i.e. identifying the consumer’s needs and motivations and building a relationship that results in a purchase as well as their endorsement. Hence, every marketer studies their consumer’s behaviour. Usually, small businesses learn by observing the customer or microeconomic analysis while multi-nationals also employ macroeconomics for international business. Then again, […]

LinkedIn for Family Offices: An Effective Tool for Reputation Management

Why Now? The Coronavirus pandemic has accelerated impending changes in many institutions and systems across the world and Family Offices are no different. Today, we are finding that wealthy families have realised the importance of fostering a good reputation: A poor reputation can expose family offices to disclose family and personal information to the risks of […]

Have you Selected the Correct Industry from the LinkedIn Industry List?

Have you selected the correct option from LinkedIn’s industry sector list on your LinkedIn profile? Before you leap and tick that box, remember that selecting the option from LinkedIn’s correct industry sector list can help you be found for the right jobs by recruiters if you’re using the platform to job hunt. Doing so can […]

The Quickest Road to Securing Appointments Today

Although current days may have a Groundhog Day air to them, we all need to move forward. With a remote workforce, clients re-strategising and revising budgets plus the opening up of the economy again – I think everyone could use some quick wins. Today I’m going to share with you the scripts that we use […]

LinkedIn Marketing For The Property Industry

Being a commercial property lawyer by original professional, I have always had a soft spot for all things real estate! The Covid-19 pandemic has jolted the property market into an unforeseen downturn: 1.      Commercial properties have dropped in rental income, property valuations for sale as well as debt financing. 2.      Securitised commercial property had a double jolt […]