How to Find & Most Effectively Use Your Personal LinkedIn QR Code

For those of you who have recently subscribed, welcome to The Link Tank newsletter; my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! Last week I was at a networking event and during the course of conversations showed a […]

CEO Profiles Drive Business Growth

This article appears in our Q3 2022 issue of Finance Transformation Magazine. To download the issue, click here Melanie Goodman, Founder of Trevisan, an award winning LinkedIn Consultancy supporting leaders in the Financial and Legal Sectors, explains how a CEO can better leverage LinkedIn to help grow their business. While it is common knowledge that you can […]

Are You Leveraging LinkedIn’s New Features?

The Latest Features on LinkedIn LinkedIn has rolled out so many new features recently to improve the overall experience and engagement of users. While some features have been launched globally, others are in the Beta phase or a staggered introduction across different regions. As you know, my newsletter always focuses on the practical – real […]

HOW TO REACH EVERYONE ON LINKEDIN

As you know, my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! Let No-one Feel Left Out. How Can You Make Sure That Your LinkedIn Posts are Inclusive? Like other social media, Gen Z is the fastest growing demographic […]

HOW TO ENSURE YOU SEE ONLY RELEVANT POSTS ON LINKEDIN

HOW TO ENSURE YOU SEE ONLY RELEVANT POSTS ON LINKEDIN As you know, my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! Today, I’m explaining, in the form of a short video, how you can curate your LinkedIn feed […]

How to Successfully Niche on LinkedIn

HOW TO EFFECTIVELY FIND AND RESONATE WITH YOUR NICHE As you know, my newsletter always focuses on the practical – real implementable strategies to increase your LinkedIn ROI, sometimes focusing on the what but always focusing on the how! As competition in your industry grows, it makes it more difficult to differentiate between professionals who are offering […]

How to Increase the Number of Your Company Page Followers

You have 500+ connections but your company page has…5? I know that it’s a constant bugbear of LinkedIn members that it’s notoriously hard to rapidly increase the number of followers of your company page so this newsletter is dedicated to giving you practical easily implementable steps to doing just that. 1. Employee advocacy Definition: Employee […]

How To Protect Your LinkedIn Account in 2022

Privacy on LinkedIn has long stood a prickly topic. Privacy settings have ballooned from 9 in 2012 to 27 settings at the last count (a 200% increase). The Microsoft acquisition has also resulted in new settings (related to Outlook and MS Word/Resume Assistant) and innovative new features on LinkedIn (for example ‘typing indicator’ in messenger and ‘active status’ on desktop/mobile) […]